Parents Beware! Children's Toothpaste Brands Found To Contain Dangerous Heavy Metals (ImageCredits: iStock)
A new report has found that many popular toothpaste brands contain dangerous heavy metals like lead, arsenic, and mercury—ingredients that can pose serious health risks, especially to children. The research, first reported by The Guardian, was based on independent lab testing commissioned by Lead Safe Mama, a consumer safety group focused on raising awareness about toxic exposure.
The lab tested 51 different toothpaste and toothpowder brands, including some that are widely used and trusted across households. Results showed that a staggering 90% of the products contained lead, while 65% tested positive for arsenic. These heavy metals are known to be harmful even in small amounts and can lead to long-term health problems.
Even more concerning, the report found that 47% of the toothpastes made for children contained mercury, and 35% had cadmium—both highly toxic substances. These products are often marketed as safe for kids, with bright packaging and fruity flavours, yet the findings reveal a hidden danger.
Popular toothpaste brands mentioned in the report include Sensodyne, Colgate, Crest, Tom’s of Maine, Dr Bronner’s, Davids, Dr Jen, and Dr Brite. All were part of the study, which involved third-party, community-funded testing organized by Lead Safe Mama, LLC.
Tamara Rubin, the founder of Lead Safe Mama, called the findings "unconscionable." “It’s shocking—especially in 2025. No one even thought to question the ingredients in toothpaste,” she said.
Although the levels of heavy metals found in these products violate safety limits set by the state of Washington, they do not break current federal regulations. However, public health experts have pointed out that the U.S. government and agencies like the Mayo Clinic agree—there is no safe level of lead exposure.
“Young children under 6 are especially vulnerable,” states the Mayo Clinic. “Lead poisoning can affect brain development, lower IQ, and even be fatal at very high levels.”
The study has sparked concern among parents and healthcare professionals alike, especially because toothpaste is used daily by people of all ages. With the risk of swallowing small amounts during brushing—especially among kids—the presence of toxic metals raises serious questions about product safety and regulation.
How to Know If Your Toothpaste Is Safe
Given the alarming results, how can you make sure your toothpaste is safe to use? Here are a few easy steps:
- Check the Ingredients: Look for clear labelling. Avoid toothpaste with metallic colour additives like “mica” or “aluminium lake.”
- Look for Certifications: Products approved by reputable organisations like the Environmental Working Group (EWG), NSF, or USDA Organic are more likely to follow strict safety standards.
- Use Trusted Resources: Check databases like EWG’s Skin Deep or Lead Safe Mama for reviews and safety reports on personal care products.
- Consult a Dentist: Dental professionals often have recommendations for brands that are both effective and free of harmful substances.
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